Using Psychology and Persuasion to Drive Online Sales

Learn to apply behavioral psychology to online marketing.

This 5-hour long comprehensive workshop will teach you the critical intersection of psychology and business.

You’ll get an in-depth breakdown of behavioral psychology theory and then immediately put them into practice in an intimate workshop geared towards problem solving.

You will learn:

  • How to craft a website that appeal to your user’s System 1 and System 2 reasoning
  • Why some products become a fixture in people’s lives while others can’t seem to get traction
  • How to tactically write copy that captures and maintains attention, resonates at the right time, and ultimately inspires action
  • Priming your visitors to frame a better overall experience
  • Building and framing effective pricing models and optimizing payment for usability usability

The live audience is encouraged to bring their business problems to the workshop. You’ll get plenty of hands-on personalized advice from Erik, as well exposure to a collaborative and insightful environment.

Who is this for?

People responsible for driving online sales and want to learn how to apply behavioral psychology principles to their site design, structure, copywriting, and overall product marketing. This includes

  • Digital marketers
  • Product managers
  • UX people
  • Conversion optimization people.

Meet Your Instructor, Erik Johnson:

Erik JohnsonErik Johnson is the Marketing Optimization Manager on Morningstar’s Behavioral Insights Team, where he applies behavioral science principles and experimentation to marketing processes and communications.

The Behavioral Insights Team is a small group of researchers and practitioners who use behavioral science to help Morningstar better serve investors and be more effective as an organization.

Erik previously held roles at ideas42 and IBM and co-created with author Nir Eyal.

He is a board member of the Action Design Network, a 501(c)3 non-profit organization promoting the use of behavioral economics and psychology in policy, business, and product design. He received his BA from Michigan State University.


10:00 – 11:15am: Psychology of Websites – Obviously, optimizers focus on websites a lot. Learn why people spend more time and take more action on some sites than others.

11:15am – 12:30pm: Psychology of Products and Design – Why some seemingly great products never get traction while others become a fixture of people’s lives.

12:30 – 1:30 Lunch break. We can recommend a nearby restaurant to try.

1:30pm – 2:45pm: Psychology of Communication – Communication is at the core of much of what we do as CRO experts. This will cover what makes communication resonate and drive people to take action.

2:45pm – 3:00pm: Psychology of Pricing – This is one of the most fundamental parts of a business, but often one of the least understood. I can cover the surprising ways our brains interpret prices and how it affects our decision making and perception of a business.

Where and When?

Location: Soma Vida workspace. 2324 E Cesar Chavez St, Austin, TX 78702.

Date: Tuesday, February 28th 2017.

Timing: 9am – 4pm.

Limited to just 15 people

This workshop is highly interactive and in a small setting. First come, first served.

Reserve your spot $200